World of Honda

A dream start

Aerial view of people creating the Honda brand name.
Aerial view of people creating the Honda brand name.

"Without dreams, you will achieve nothing"

Soichiro Honda forming ideas and testing equipment.
Soichiro Honda forming ideas and testing equipment.

Soichiro Honda was driven to succeed. He constantly strove for better; always moving forwards, forming ideas and testing them. His dreams of helping people improve their lives were at the forefront of everything he created.

Moments that made history

Honda workers with Soichiro Honda outside the Belgium factory in 1963.
Honda workers with Soichiro Honda outside the Belgium factory in 1963.

A man of his dreams and ambitions was never going to stay in Japan, and Soichiro set his sights on Europe; building a factory in Belgium and opening it in 1963. It was the first of many steps to take his ideas and his products to people everywhere.

Racing with legends

A selection of legendary racing cars driven in Grands Prix.
A selection of legendary racing cars driven in Grands Prix.

In 1964, we turned up with our very own F1 car at the German Grand Prix. From that historical moment, we began an incredible relationship, developing many new ideas, with legendary drivers like Surtees, Brabham and later – during the golden era – Prost, Senna, Piquet and Mansell.

Dreams, not deadlines

Front three-quarter facing Honda S2000, coastal location.
Front three-quarter facing Honda S2000, coastal location.

At first, the S2000 wasn’t what our chief engineer, Shigeru Uehara expected. Handing back the keys he said. “Is this the best you can do?” He wasn’t happy… but a year later he was.

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Believe in dreams

We can all imagine great things, it's creating them that makes the difference.